You've built something real. A clinic with heart, skill, and results that speak for themselves. But turning that into consistent bookings, loyal clients, and retail growth? That takes more than talent. It takes strategy. Structure. And a way to speak to your clients that makes them feel seen from the very first click.
That's where I come in.
I help professional beauty and skincare clinics move from scattered efforts to strategic,
sustainable growth through two tailored pathways.
This isn’t a note-taking session. It’s a clinic-specific strategy that changes how you and your team approach every client conversation from here on.
A marketing and client retention system that transforms how your team consults, treats, and rebooks - built around what makes your clinic and your clients unique.
This isn't a template. It's a tailored transformation.
If you've struggled to turn first-time facials into long-term programs, or if your team lacks confidence in recommending homecare and rebooking, this is where that changes. Together, we'll design your clinic's own 4-phase Skin Journey framework, mapped to your services, your strengths, and the way your clients move.
• Pre-review of your reports and treatment data
• 3-hour 1:1 working consultation
• Your tailored 4-phase strategic Skin Journey Map
• Messenger support for 12 weeks post-consult
• Create a treatment journey that naturally leads to long-term commitment
• Increase results, rebookings and retail without pressure
• Identify hidden opportunities in your existing database
• Turn overwhelmed teams into confident, structured skin experts
It's complimentary.
A strategic 3-hour consultation to plan campaigns that don't just fill your calendar. They feed your skin journey pipeline.
• This session is built for clinics that want to:
• Activate their existing client database
• Launch a new high-ticket skin treatment
• Create a structure and strategy around skin-led campaigns
If your campaigns are last-minute, heavily discounted, or not yielding the desired results, this is where the shift occurs.
• A 6-month marketing calendar with four structured campaigns
• Offer structure for profitability - no discounting that devalues your work
• Focus on facial, advanced skin treatments and high-retention offers
• Sales targets and tracking strategy
• Internal team planning for execution
• Messenger support for 6 weeks post-consult
• Campaign ideas that match your clinic's goals
• A strategy to consistently fill Phase 1 of the skin journey
• Offer design that drives bookings and retail revenue
• Execution clarity so your team can confidently deliver
It's complimentary.
“If there’s one person who’s truly owned the skin journey and client retention space in our industry, it’s Vanessa McDonald. Others have tried to enter the space, but Vanessa has always been the one leading the charge - not just with ideas, but with real, actionable strategies that work. What sets Vanessa apart is that she’s not just a thought leader - she walks the walk. You only have to scroll through any professional industry forum to see the amount of love and gratitude she gets from clinic owners and therapists alike. They know she’s the real deal. Vanessa’s work genuinely helps businesses thrive, and her passion for elevating the client experience shines through in everything she does.”
Tamara Reid, Inside Industry Consulting
During our complimentary discovery consultation, we'll work together to map your clinic's best next move.
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