"Vanessa is a professional who dedicates herself to enhancing the way you deliver your consultations. Through her holistic approach, she examines all aspects of your business and provides the tools to implement her unique consultation system and Skin Journey Program. Vanessa's breadth of experience will provide a bespoke approach to understanding your business needs to ensure success."
Sarah Hudson, Director - Skin by Sarah Hudson
“Working with Vanessa McDonald over the past 12 months has been one of the best decisions I’ve made for my beauty salon. From our very first conversation, I knew I had found the right marketing expert to support the growth of my business and implement long-term strategies that actually work. Vanessa helped me launch her signature Skin Journey Marketing Program, starting with a powerful client retention strategy that delivered real results. The entire process is easy to follow, provides clients with a clear and confident path in their skin journey, and most importantly, it never feels pushy or sales-driven.”
Liv Slee, owner, Oak & Eve Beauty
“Working with Vanessa McDonald has been a game-changer for Breathe Skin Body Mind in Muswellbrook. Her Skin Journey Marketing Program has transformed the way we deliver client care, making a significant difference in our client retention. Since introducing Vanessa’s structured approach, our whole team is aligned and working together with purpose. The clarity, direction, and strategy she provides have streamlined our processes, making every client interaction more intentional and effective. The results speak for themselves. As soon as Vanessa’s program is in place, the positive impact is immediate. If you want to elevate your business, strengthen client relationships, and see real, measurable results, I can’t recommend her highly enough.”
Chelsea Miller, Owner, Breathe Skin Body Mind
"I've been working with Vanessa McDonald for several years, and her support has been invaluable. She has helped me organise and execute our marketing campaigns, connecting me with experienced professionals to bring everything together seamlessly. Vanessa consistently contributes creative ideas during our strategy meetings, particularly for new facial and spa promotions. This year, we also began working with a virtual assistant through her, which has been a fantastic addition to our team. As a result, we achieved a record-breaking Mother's Day, doubling our gift voucher sales compared to last year and bringing in new skin treatment clients."
Sonya Baass, Owner, InnerSense Beauty and Medispa
“Nobody knows how to maximise the potential of a client database quite like Vanessa McDonald. She is the go-to expert in client retention and clinic marketing, with a clear focus on increasing revenue through skin treatments and retail sales. When I first started working with Vanessa, just 16% of our revenue came from skin services. That number has steadily grown each year: 2021: 16% 2022: 35.7% 2023: 60.8% 2024: 67.2%
Vanessa’s calm, expert-led approach has completely changed how I feel about marketing. She has given me confidence, structure, and a consistent momentum that was missing before. Her strategies are grounded in what actually works, and the results speak for themselves.”
Sammi Barton, Owner, Blush Boutique
“Vanessa has mastered every aspect of the client experience, from online bookings and email automations to in-salon communication and rebooking strategies. Her dedication, support, and genuine commitment to my success as a salon owner have been exceptional. If you’re a skin clinic or beauty salon owner looking for a marketing expert who truly understands your industry, Vanessa McDonald is the one to call. Her tailored, intelligent, and effective strategies are designed to help your business grow sustainably and consistently, while remaining true to your brand and your clients.”
Liv Slee, owner, Oak & Eve Beauty
“I’ve been working with Vanessa for 16 years, and honestly, it’s been one of the best investments I’ve made in my business. From our very first meeting, they’ve gone above and beyond - truly caring about my brand and ensuring it’s marketed exactly how I want it to be seen. No task has ever been too big or too small for them. Support, guidance, and commitment have been unwavering. I would highly recommend Vanessa to anyone running a hair salon, beauty business, day spa, or clinic”
Toni Hilton, Owner, Beautiful You
I’ve worked with Vanessa McDonald in both my previous and current clinics, and her impact has been nothing short of game-changing. During my time with my former clinic, her marketing strategies helped us generate over $850,000 in sales. That kind of growth speaks for itself. Now, as I build my new business from the ground up, there was no question - I had to work with her again. My first campaign this time was for Mother’s Day, and the results were outstanding. I saw a 3500% increase in voucher sales compared to the same time last year (yes, from zero to thriving!). Creativity, attention to detail, and deep understanding of the beauty industry makes her an absolute asset. I can’t wait to see what we achieve next together. If you're serious about growing your salon or skin clinic - you want her in your corner.
Cassie Hardy, Owner, The Aesthetic Advisory
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