Your Dream Marketing Team.

Installed Inside Your Business.

This isn’t a service you outsource. It’s a department you own.

INSTALLED™ builds your internal marketing team from the ground up - sourced, trained, and embedded into your systems in 16 weeks. No more chasing contractors. No more handing off your brand to people who don’t get it. Just your own dedicated team, fully embedded and finally working.

Only one build runs at a time. Next available: November 2025

Apply to Reserve Your Spot

WHAT THIS IS

This Is Your Marketing Department.

Custom Built. Fully Yours.

INSTALLED™ is for serious clinic owners with multiple locations who are ready for their marketing to match the standard of the brand they’ve built.

You’re not here to compete with discount chains. You’re here to lead.

However, without the right people, systems, and rhythm in place within your business, you’re always reacting instead of taking the lead. We build the team that changes that.

Your full in-house marketing department - sourced, trained, and embedded in 16 weeks.

You walk away with:

• A fully staffed offshore marketing team, recruited and trained for you

• Your Experts across:

• Social Media

• Meta Ads

• Funnels and Automation

• Graphic Design

• Web Development and Online Shop Maintenance

• Admin and Virtual Assistance

• All SOPs, workflows, communication cadence, and performance tracking

• Optional AI Voice Agents for rebooking, cancellation follow-ups, post-treatment check-ins (like facials and skin series), and lapsed client win-backs

This is how you scale without outsourcing your standards. How you stop handing off your brand - and start building with it. And it’s installed inside your business. In just 16 weeks.

WHY THIS WORKS

A Proven System. A Retained Team. A Clean Hand-Over.

Most clinics try to build their marketing with one of three options: A freelancer who needs hand-holding. An agency that doesn’t understand the industry. Or a team member who gets overwhelmed and walks out. INSTALLED™ solves what those paths can’t. Because we don’t just hire - we install.

You get:

• A structured recruitment system designed to attract top-tier offshore marketers

• A Certified HR Practitioner who personally leads all screening, testing, and interviews

• Proven onboarding and training systems that get your team performing fast

• KPI frameworks, SOPs, weekly check-ins, and a communication rhythm already built in

• Long-term retention systems so your marketing team doesn’t collapse when someone leaves

And if someone does leave within 12 months, we replace them at no cost.

Your team won’t just show up. They’ll understand your tools, tone, treatments, and timelines. Because this is built around your business, not a templated agency package.

WHO’S BEHIND THIS

Led by Someone Who’s Done It - Not Just Taught It.

I’m Vanessa McDonald. And I’ve been building offshore marketing teams since 2012 - not for show, but for the growth and sustainability of my own brands.

I’ve hired, led, and retained:

• Graphic designers • Web developers • Meta Ads specialists • Email marketing pros

• Automation experts • Virtual assistants • Client experience and comms support

I’ve developed the SOPs, meetings, retention systems, and team culture that enable them to perform and progress. Some of my team members have stayed with me for over 7 years because the system supports them.

That’s what INSTALLED™ gives you. And you won’t do this alone.

Every project is backed by a Certified Human Resources Practitioner With over 10 years of experience leading remote, high-performance teams across digital, SaaS, and eCommerce. She designs the hiring strategy, runs the interviews, manages testing, and brings the right people into your business. Nothing outsourced. Nothing templated.

This is your marketing department - built to last and personally led so it works from day one.

NEXT PROJECT OPPORTUNITY

One Clinic Group at a Time.

Next Build Starts November 2025.

We’re currently midway through an active INSTALLED™ project. That’s by design. Because this isn’t passive consulting. It’s hands-on, full-scale architecture.

Each build takes 16 weeks and includes strategy, hiring, onboarding, systems, team rhythm, retention structure, and tech setup. That’s why it works.

The next project is scheduled to begin in November 2025 and will run through early 2026. We’ll continue work through December, with a short break between 22 December and 4 January.

This is by application only.

We work exclusively with established, multi-location clinic owners who are ready to bring their marketing in-house and lead like the premium brand they’ve built.

We build your team to last - but if anyone leaves within the first 12 months, we’ll replace them at no cost.

Because this isn’t a recruitment agency. This is long-term team architecture. And we stand by it. If you’d like to be considered, submit your application below. We’ll review and respond personally within 7 business days.

Apply for November 2025

FAQs

How do I know if this is right for my clinic?

If you’re an established, multi-location clinic owner with high revenue but no consistent in-house marketing team, this was built for you. INSTALLED™ isn’t for beginners. It’s for clinic groups who know they’ve outgrown patchwork solutions and are ready to lead like the premium brand they’ve built.

What makes this different from hiring an agency or freelancer?

Agencies rent you a solution. INSTALLED™ builds you one. No more handing off your brand to outsiders who don’t understand your industry, treatments, or tone. This is your own internal marketing department — embedded, accountable, and fully aligned with your business.

What if someone from the team leaves?

If any team member leaves within the first 12 months, we replace them at no cost. This isn’t a short-term hire. It’s long-term team architecture, and we stand by it.

Do I have to train the team myself?

No. We handle recruitment, onboarding, training, and systems - everything. You receive a fully installed team trained in your platforms, brand, and internal processes. If your team expands later, you’ll already have the SOPs and rhythm to onboard them with ease.

What kind of work will the team actually do?

That depends on your business, but typically, your team will cover:

• Social media management

• Meta ad campaigns

• Email and automation sequences

• Graphic design for digital and in-clinic assets

• Funnel builds and lead gen campaigns

• Website and online shop updates

• Virtual assistance and admin support

They’re trained to implement high-converting marketing, but if you need custom strategy for your campaigns, journey mapping, or launch sequences, Vanessa McDonald can be retained as your strategic consultant separately. Here’s the kind of strategic execution your team can implement, with guidance:

• Campaign marketing aligned to your clinic's promotions calendar

• Skin journey marketing that supports long-term treatment plans

• Retention-first marketing to increase repeat bookings and retail sales

• New client acquisition systems that focus on conversion, not just reach

If you already have a strategy, they’ll execute it. If you need it built, Vanessa can provide strategic oversight for an additional fee.

Everything is integrated, intentional, and tracked - so you’re not just “posting content.” You’re generating performance.

How involved do I need to be?

You’ll lead - but you won’t micromanage. We install your team around your business rhythms, and support you with tools, check-ins, and performance tracking to keep things moving without pulling you into the weeds. You stay the CEO. The team does the work.You’ll lead - but you won’t micromanage. We install your team around your business rhythms, and support you with tools, check-ins, and performance tracking to keep things moving without pulling you into the weeds. You stay the CEO. The team does the work.

Can I choose the people who get hired?

Yes. You’ll approve all final hires, but we handle the heavy lifting. Our Certified HR Practitioner screens, tests, and interviews all candidates before presenting only the strongest fits for you to review. No overwhelm. Just the right people.

What does the application process involve?

Apply via the form below. We personally review all submissions. If it’s a match, we’ll invite you to a private one-on-one meeting with Vanessa to explore your business, identify your gaps, and determine whether now is the right time to integrate your team. No pitch. No pressure. Just clarity.