Plan six months of skin-led campaigns in one powerful session.
A strategic 3-hour consultation to plan campaigns that do more than fill your calendar. They fuel the start of every skin journey.
This isn’t about discounts or fast wins. It’s about skin-first campaigns designed to attract the right clients and guide them into the work you do best.
Whether they’re brand new or sitting quietly in your database, these campaigns move them into the right entry point - Phase 1 of their journey with you.
It's complimentary.
Real Results From Campaign Marketing
Implemented by clinics who shifted from reactive promos to structured strategy,
and saw skin bookings rise, rebooking improve, and marketing finally feel manageable.
When Rebecca ran the "Rediscover Your Glow" enzyme facial promo, it didn't just fill her calendar. It initiated a full skin transformation.
Her client, a busy agricultural business owner, had been visiting for beauty services for years but had never taken that first real step into skin. Time was scarce. Visits were seasonal. Skin concerns were always secondary.
But one campaign changed everything.
After responding to the promotion, this client booked in for her first skin treatment. From there, Rebecca guided her into a personalised homecare prescription and mapped her next steps. The transformation? From sensitive, red, dehydrated skin with occasional breakouts... To visibly firmer, clearer, more confident skin using Laramedical Hydrapeel, Age Peel Cream and the PureGlycol 5-day prep.
Her full Skin Journey included:
• First treatment: Rediscover Your Glow promotional enzyme facial
• Phase 2: Instant Revive Medi Facial
• Phase 3: Tighten and Firm Laramedical Pro Peel
• Ongoing: Committed homecare protocol, year-on-year
This is what happens when campaign marketing is used strategically. You don't just run a promotion. You spark a journey.
What started as a spray tan turned into a skin scan, then a full IPL package sign-up - all through a skin-focused campaign.
Her client, navigating menopause and HRT, ditched the makeup wipes and began a long-term skin plan.
Now, with barrier-supportive homecare and a mapped Phase 2–3 plan, she's seeing visible results and deepened trust.
Her complete Skin Journey included:
• Phase 1: Skin scan and consultation via a promotional campaign
• Phase 2: IPL Photofirm treatment with barrier-focused homecare (Sothys Regeneration Serum)
• Phase 3: Ongoing treatment plan in development as products transition and skin resilience builds
• Ongoing: Strategic skincare changes, including the removal of stripping products and a shift toward long-term skin health
This is what strategic campaign marketing does.
It fills Phase 1 with real clients, real stories, and real results.
Let's discuss what's happening inside your clinic now and what you'd like to change.
Book your free 30-min Discovery Consult and we'll map your most impactful next move.
"I've been working with Vanessa McDonald for several years, and her support has been invaluable. She has helped me organise and execute our marketing campaigns, connecting me with experienced professionals to bring everything together seamlessly. Vanessa consistently contributes creative ideas during our strategy meetings, particularly for new facial and spa promotions. This year, we also began working with a virtual assistant through her, which has been a fantastic addition to our team. As a result, we achieved a record-breaking Mother's Day, doubling our gift voucher sales compared to last year and bringing in new skin treatment clients."
Sonya Baass, Owner, InnerSense Beauty and Medispa
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